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THE SCHOOL OF LIFE (TSOL)

Full UX Process


CHALLENGE

The School of Life Melbourne (TSOLM) has noticed that class attendance has been declining since it’s initial launch.  They had little understanding of how users were searching and finding content on TSOLM website. We needed to firstly understand what was happening and then design a solution to increase people finding classes.


PROCESS


SOLUTION

Our solution focused on, redesigning the information architecture and change the content templates  to increase user understanding of each event and increase ease of findability. 

Our final deliverables included a high-fidelity prototype, annotated wireframes, a new sitemap, SEO recommendation for meta data and content titles.


MY ROLE

I served as the UX designer with a focus on interaction design, creating the prototypes, iterations, annotation and leading a rapid wireframes workshops with the rest of the team. In addition to this, I was also responsible for the Google analytics, user flows, user testing, video editing, documentation, suggested recommendations and synthesize this part of the report together. As a team we were able to conduct user research testing and competitive analysis together.

 

MY TOOLS

  • Pencil and lots of butcher paper
  • Marker and whiteboard
  • Colour post-it notes
  • Axure
  • Trello
  • Gliffy
  • Illustrator
  • Photoshop
  • InDesign
  • Camtasia

SOME OF THE DELIVERABLES

Google Analytics breakdown

Google Analytics breakdown

Analytics heatmap

Analytics heatmap

Current userflow

Current userflow

IA Comparative Analysis

IA Comparative Analysis

User Research 

User Research 

Building Personas

Building Personas

User Research - Hybrid Card Sort

User Research - Hybrid Card Sort

Rapid Prototyping workshop

Rapid Prototyping workshop

Proposed IA

Proposed IA

Wireframe Annotations

Wireframe Annotations

SEO Keywords

SEO Keywords


If you would you like to learn more , please don't hesitate to contact me.