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MYER PART 1

IA & Content Project


CHALLENGE

Myer has decided to expand its home decorating services by adding a separate microsite in line with the existing branding. Myer wants a website that will help people plan and purchase the items they need for their decorating project with ease. The business goal is to attract customers to spend more of their decorating budget with Myer.


PROCESS


SOLUTION

To create an interactive prototype design targeted as a specific user group which will allow customers to navigate with ease from start to finish of the shopping cycle. By taking all steps into consideration from Product search, Wishlist sharing options through to checkout.

 

MY ROLE


I was the sole UX designer on this project and was responsible for the end-to-end process of this 8 day project.


MY TOOLS

  • Pencil and Paper
  • Marker and Whiteboards
  • Post its
  • Balsamiq
  • Camtasia

SOME OF THE DELIVERABLES

Competitive analysis

Competitive analysis

IA Heuristic Analysis

IA Heuristic Analysis

Ideation - Sitemap

Ideation - Sitemap

User Research - Closed card sorting 

User Research - Closed card sorting 

Sitemap Iteration - Before and after  user testing

Sitemap Iteration - Before and after  user testing

Storyboard of a user task

Storyboard of a user task

User flow v1

User flow v1

User flow after user research

User flow after user research

 
Rapid paper prototyping

Rapid paper prototyping

More paper prototyping

More paper prototyping

Annotated wireframes Select the image above to view the prototype.

Annotated wireframes

Select the image above to view the prototype.


If you would you like to learn more , please don't hesitate to contact me.